Picture Choice question type

The Picture Choice question type is a visual version of multiple choice. It allows respondents to select answers using images instead of plain text, making your forms more engaging and easier to understand.

1. Open your form and click the + Add Content button.
2. Select Picture Choice.
3. Enter your question text and optional description.
4. Add labels for each choice (text shown below images).

To add images:

1. Click the image icon on a choice
2. Upload an image or paste an image URL
3. Repeat for each option

You can use your own images or external sources, such as Unsplash. Learn more in the Add Images and GIFs guide.

Here’s how the question looks with images added:

All settings are available in the Config tab. Here you can set your question as Required, turn the picture labels on and off (turn off if you want no text under your images). You can set your images to Supersize, toggle Multiple selection, Randomize, and add an Other choice to your question. Read on to learn more about each of these options.

Display or hide text labels below each image. By default, Show labels is switched on. The example above had the labels switched on. Here’s what the choices look like with labels turned off:

Enable Supersize to display larger images for better visual impact. Here’s an example with supersize ON:

Let respondents select more than one image.

Shuffle the order of choices to reduce bias.

Allow respondents to enter a custom answer not shown in the list.

Use this question type when:

• Visual selection improves clarity (e.g., products, designs, preferences)
• You want a more engaging, branded form experience
• Text-only options are not sufficient