SurveyMonkey Custom Domains: Not Supported at Any Tier [2026]
SurveyMonkey doesn't support custom domains at any tier—including Enterprise. Its branding options top out at a custom subdomain on SurveyMonkey's own domains. Here's the full ladder (custom endings, research.net, subdomains), what each costs, and where a real custom domain exists.
Quick answer: No. SurveyMonkey doesn’t support custom domains at any tier—including Enterprise. What it offers instead is a three-rung branding ladder: a Custom URL Ending (your slug after the /r/ in the link, on paid plans), the White Label URL (swapping surveymonkey.com for research.net, on paid plans), and a custom subdomain (an Enterprise add-on). Every rung lives on a SurveyMonkey-owned domain—the Enterprise ceiling is your organization’s name on surveymonkey.com or research.net, not a web address you own. No option—on any plan, at any price—puts a survey on surveys.yourbrand.com.
In this guide, we’ll walk through each rung of that ladder, what it costs, and the documented limitations—plus what your options are if the form’s address actually matters to your brand.
No. Every SurveyMonkey link is served from a SurveyMonkey-owned domain, and no plan, add-on, or upgrade changes that. What SurveyMonkey offers is a set of link-customization features—each genuinely useful, none of them a custom domain:
Option
What it looks like
Availability
Custom URL Ending
surveymonkey.com/r/customer-feedback
Paid plans, Web Link collectors
White Label domain
research.net/r/customer-feedback
Paid plans
Custom subdomain
acme.surveymonkey.com/r/… or acme.research.net/r/…
Enterprise add-on (contact sales)
Custom domain
surveys.acme.com/feedback
Not supported at any tier
Apex domain
acme.com
Not supported
Clean per-form path
surveys.acme.com/contact
Not supported—the /r/ structure is always present
The distinction that matters most is the one SurveyMonkey’s own feature names invite people to miss: a customized link is not a custom domain. A Custom URL Ending changes the last part of the path. The White Label URL swaps one SurveyMonkey domain for another SurveyMonkey domain. The Enterprise subdomain puts your name in front of SurveyMonkey’s. In all three cases, the domain in the visitor’s address bar belongs to SurveyMonkey.
One clarification worth making up front, because the plan pages add to the confusion: SurveyMonkey’s Premier and Team Premier plans list “white-label branding” among their features. That’s a plan feature about the survey’s appearance—removing SurveyMonkey’s branding from the survey experience—and it’s separate from the link options above. Even with it enabled, the URL is unchanged.
By default, SurveyMonkey generates a random string of numbers and letters after the /r/ in a survey link. A Custom URL Ending replaces it with one you choose—up to 100 characters of letters, numbers, hyphens, and underscores (no spaces or special characters):
www.surveymonkey.com/r/your_custom_ending
Setup: in the Publish section of your survey, open the Web Link collector you want to edit, click Customize under Link settings, enter your ending, and save. Custom URL Endings work only for Web Link collectors—not other collector types—and there’s a trade-off to know about: Custom URL Endings and the Recurrence collector option are mutually exclusive. Creating a Custom URL Ending automatically disables Recurrence, and vice versa.
A few lifecycle rules from SurveyMonkey’s documentation:
Transfers are possible, with limits. You can move a Custom URL Ending to another Web Link collector (Customize → enter the ending → Save → Transfer URL)—but the same URL can’t be on two collectors at once, and SurveyMonkey-generated endings can’t be transferred at all.
Deletion can lose the ending. If you delete a collector with a Custom URL Ending, you may not be able to use that ending on a future collector. SurveyMonkey recommends transferring the ending to a new collector before deleting the old one.
Both links keep working. If you customize the URL after sending the survey, the original link and the customized link both work. Convenient for continuity—but it also means the old surveymonkey.com/r/… link keeps circulating alongside your branded one.
Rung 2: The White Label URL—research.net (paid plans)
The second rung changes the domain itself—from surveymonkey.com to research.net:
www.research.net/r/your_custom_ending
It reads more neutral, and combined with a Custom URL Ending it produces a fairly clean link. But it’s worth being precise about what research.net is: a SurveyMonkey-owned domain. The “White Label” here means SurveyMonkey’s brand is swapped for a more neutral alias—not for yours. Nothing about your brand appears in the URL.
You can set research.net as your default domain preference (Profile circle → My Account → General Preferences → Survey Domain → Edit), with a documented catch: the default applies only to collectors you create from then on. Existing collectors keep their original domain until you manually update them.
To get one, you contact sales—or, if you’re already an Enterprise customer, your Customer Success Manager. It’s available only if your data is stored in the US or EU data centers. Once configured, the subdomain can be set as your default domain preference for new collectors.
Notice what’s missing from all three rungs: a domain you own. Even the Enterprise ceiling puts your organization’s name on SurveyMonkey’s domain—the registrable address is still surveymonkey.com or research.net, and every link still carries the /r/ path structure.
The branding features are spread across SurveyMonkey’s plan ladder, so the cost question is really a cost-by-rung question:
Branding option
Minimum requirement
What it costs
Custom URL Ending
Any paid plan
Standard ($129/month) or Advantage ($39/month, billed annually) and up
research.net domain
Any paid plan
Same—paid plans
Custom subdomain
Enterprise add-on
Custom pricing—contact sales or your CSM
Your own domain
—
Not available at any tier or price
The cheapest entry point for any link branding is a paid Individual plan—Advantage at $39/month (billed annually) is the lowest-priced paid tier in SurveyMonkey’s lineup; Standard runs $129/month on monthly billing. The subdomain requires reaching Enterprise, whose pricing is quote-based. And the bottom row is the one that matters most if your goal is a branded URL: it isn’t on the ladder at all. There is no spend level that produces surveys.yourbrand.com.
No custom domains, at any tier. Not on Basic, not on Premier, not on Enterprise. The Enterprise subdomain add-on is the deepest option, and it keeps surveymonkey.com or research.net as the domain.
The /r/ structure is permanent. Every SurveyMonkey link—customized or not—keeps the /r/ path and its ending. Clean per-form URLs like surveys.acme.com/contact aren’t possible.
No apex domains. There’s no mechanism for connecting a domain you own at all, apex or subdomain.
Custom Endings are collector-bound. They work only on Web Link collectors, conflict with the Recurrence option, can’t be on two collectors at once, and can be lost by deleting a collector before transferring the ending.
Character restrictions. Up to 100 characters, alphanumeric plus hyphens and underscores—no spaces or special characters.
Default-domain changes aren’t retroactive. Switching your preference to research.net (or a configured subdomain) affects only collectors created afterward; existing collectors need manual updates.
Enterprise subdomains have prerequisites. The add-on requires Enterprise (quote-based pricing, sales or CSM contact) and US or EU data-center storage.
What works well: the Custom URL Ending is genuinely useful—a readable slug beats a random string in any shared link, and 100 characters is generous. research.net reads more neutral than surveymonkey.com. Both the original and customized links keep working after a change, and endings can be transferred between collectors. Within SurveyMonkey’s own frame—survey research, panel distribution, analysis—these are sensible tools. The ceiling only shows when the goal is a form that lives on your brand’s own web address.
Worth a look: Formware
If the URL itself needs to carry your brand, Formware includes custom domains on Pro at $29.99/month or $299/year—a published price, no sales contact:
Real custom domains, not a ladder—the form lives on your web address; the browser stays on ask.acme.com/contact from first question to thank-you page
Both apex domains and subdomains—connect acme.com or ask.acme.com; CNAME for subdomains, A records for apex
Clean per-form URLs—map published forms to paths like ask.acme.com/contact; no /r/ prefix, no character limits, no collector coupling
Automatic SSL—certificates issued and renewed automatically, hosting and HTTPS handled on Formware’s infrastructure
SurveyMonkey’s ladder has a ceiling; here’s what the direct comparison looks like from the other side:
Real hosting vs. SurveyMonkey domains. Every SurveyMonkey link—regardless of plan—resolves to a SurveyMonkey-owned domain. Formware hosts your form on your domain: the visitor stays on ask.acme.com/contact through every question and the thank-you page, and the address bar says your brand the entire time.
A published price vs. a ladder that ends at Enterprise. SurveyMonkey’s link branding starts behind a paid plan (from $39/month billed annually) and tops out at an Enterprise add-on with quote-based pricing—and still doesn’t reach your domain. Formware’s custom domains sit on Pro at $29.99/month or $299/year—the same published price for everyone, with domains included rather than stacked as add-ons.
Clean URLs vs. the /r/ structure. Formware maps each published form to a path you assign—ask.acme.com/contact, ask.acme.com/customer-survey—with no /r/ prefix, no 100-character budget, no collector type restrictions, and no transfer choreography when you retire a form. For QR codes (or QR codes generated straight from your form), print, ads, and email signatures, a short path people can read and type beats a domain-swap that still says someone else’s name.
The free-plan math. SurveyMonkey’s free Basic plan caps surveys at 10 questions with limited responses per survey. Formware’s free plan offers unlimited forms, questions, and responses (subject to fair use), alongside hidden fields (pair them with the UTM builder for campaign tracking), recall, and conditional logic at no cost. Pro is the single step up, and it exists for exactly the thing SurveyMonkey’s ladder can’t reach: putting the form—URL, styling, and all—under your brand.
If you’re weighing Formware against SurveyMonkey more broadly—beyond just domains—we break down the full comparison in Formware vs. SurveyMonkey, or browse our SurveyMonkey alternatives guide for the wider market.
No. SurveyMonkey doesn’t support custom domains at any tier—including Enterprise. Its link-branding options are a Custom URL Ending (the slug after /r/, on paid plans), the research.net White Label domain (on paid plans), and an Enterprise custom subdomain add-on—all of which keep the survey on a SurveyMonkey-owned domain.
Is the research.net White Label URL a custom domain?
No. research.net is a SurveyMonkey-owned domain. Swapping surveymonkey.com for research.net makes the link read more neutrally, but it doesn’t put the survey on a web address you own—your brand doesn’t appear in the URL at all.
Does the Enterprise custom subdomain count as a custom domain?
No. The Enterprise add-on puts your organization’s name as a subdomain on SurveyMonkey’s own domains—acme.surveymonkey.com or acme.research.net. The registrable domain is still SurveyMonkey’s, and the /r/ path structure remains. A custom domain means the domain itself is yours; no SurveyMonkey plan offers that.
Custom URL Endings and the research.net domain require a paid plan—the cheapest entry is Advantage at $39/month (billed annually); Standard runs $129/month on monthly billing. Custom subdomains are an Enterprise add-on with quote-based pricing, arranged through sales or your Customer Success Manager. Your own domain isn’t available at any price.
Why can’t I add a Custom URL Ending to my recurring survey?
Custom URL Endings and the Recurrence collector option are mutually exclusive—SurveyMonkey’s documentation states that creating a Custom URL Ending automatically disables Recurrence, and vice versa. For a Web Link collector with Recurrence turned on, the URL keeps its randomly generated ending.
Can I transfer a Custom URL Ending to another survey?
Yes—open the Web Link collector you want to move it to, click Customize, enter the ending, save, and click Transfer URL. Limits to know: the same ending can’t be on two collectors at once, SurveyMonkey-generated endings can’t be transferred at all, and deleting a collector with a Custom URL Ending may make that ending unusable—transfer it before deleting.
Can I get a clean URL like surveys.mybrand.com/contact on SurveyMonkey?
No. Every SurveyMonkey link keeps the /r/ path structure and a SurveyMonkey-owned domain, regardless of plan or customization. Clean, per-form paths on your own domain aren’t supported at any tier. Formware maps each published form to a root-level path like ask.acme.com/contact on its Pro plan.
Does SurveyMonkey’s “white-label branding” plan feature change the URL?
No. White-label branding on Premier and Team Premier is about the survey’s appearance—removing SurveyMonkey’s branding from the survey experience. It’s separate from the link options, and even with it enabled, the survey’s URL stays on a SurveyMonkey-owned domain.
What’s an alternative to SurveyMonkey with custom domains?
Formware includes custom domains on Pro at $29.99/month or $299/year—published pricing, no sales contact. It supports both apex domains and subdomains, maps forms to clean URLs like ask.acme.com/contact, issues and renews SSL automatically, and bundles white-labeling, partial submissions, custom redirects, and respondent emails. Its free plan offers unlimited forms, questions, and responses—no 10-question cap—plus hidden fields, logic, and recall. See the full Formware vs. SurveyMonkey comparison, or our SurveyMonkey alternatives guide for the wider market.
Ready for form URLs that actually carry your brand?
SurveyMonkey’s link customization features and plan details were verified at the time of writing and may change. Check SurveyMonkey’s site for current plan details before making a purchase decision.
