Lead generation forms

Generate leads without annoying the people you want to reach

Turn casual visitors into qualified leads using forms that feel natural, clear, and worth filling out.

The lead gap

Why most lead generation efforts underperform

Forms feel like obstacles

Overloaded fields and generic questions push interested visitors away instead of pulling them in.

Low-quality leads waste time

When forms don’t qualify intent, sales teams chase contacts that were never a good fit.

No visibility into what’s working

Without clear performance data, it’s hard to know which forms convert and which ones stall.

Follow-ups happen too late

Leads cool off when routing, notifications, or handoffs are manual.

Why Formware works for lead generation

Capture intent, not just contact details

Conversational lead capture

Ask one clear question at a time to keep people engaged and moving forward.

Built-in performance insights

See where people drop off and adjust your form in real time to improve conversions.

Direct connections to your tools

Send leads straight to your CRM or marketing stack without manual exports or workarounds.

Turn interest into inbound leads

Build a lead generation form that respects your audience and delivers better results.