Customer advocacy forms
Turn real customer stories into proof you can actually use
Testimonials, referrals, case studies, and reviews only work when customers are guided to share concrete experiences — not one-line praise.
Why advocacy needs better forms
Customer advocacy breaks when forms ask the wrong questions
Praise without detail is unusable
Generic questions like “How was your experience?” produce vague answers that can’t be reused in marketing, sales, or onboarding.
Customers need guidance, not effort
The easier it is to explain their story step by step, the more honest and specific the response becomes.
Context matters more than volume
Knowing who the customer is, what they tried before, and what changed matters more than collecting dozens of shallow testimonials.
Advocacy should lead to action
Great feedback should flow directly into case studies, referral requests, reviews, or follow-up conversations — not sit in a spreadsheet.
Built for advocacy
Forms designed to extract real customer stories
Ask questions in a natural sequence so customers explain their problem, decision, and outcome without feeling interviewed.
Show or skip questions based on responses so customers only see what’s relevant to them.
Trigger emails or next steps as soon as a form is completed — while customers are still engaged.
Advocacy-ready templates
Start from workflows that already work
Templates built from real customer conversations
Perfectly designed for identifying areas of enhancement to boost customer satisfaction levels
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Measure customer loyalty and advocacy by understanding your customers' willingness to recommend your brand and identify areas for improvement in customer satisfaction and brand loyalty.
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Gain valuable insights to minimize churn and enhance customer retention with our (CES) Customer Effort Score Survey Template. Boost your customer loyalty today!
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Collect customer advocacy you can actually reuse
Create forms that help customers explain their value clearly — and help you turn that into growth.