Focus group survey template
Streamline participant selection for optimized focus group sessions, boosting progress and fostering enhancements
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Focus group survey template FAQs:
Why run a focus group?
A focus group is a guided discussion with a small group of customers. It helps uncover deeper insights about their experiences, perceptions, and suggestions. To maximize value, always plan how you'll apply the feedback to improve your product or service.
Who should be part of my focus group?
Choose participants who are genuine customers with real experience using your product or service—not just those with positive opinions. Aim for a diverse mix of backgrounds and demographics to ensure feedback is rich, balanced, and actionable.
How do I write good focus group survey questions?
To write effective focus group survey questions, start with open-ended prompts that encourage participants to explain their thoughts in detail. Avoid leading language, and structure questions to explore product usability, customer satisfaction, and unmet needs.
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